Introduce yourself in a way people remember.
Direct answer
A personal brand statement is one or two sentences that say who you help, what you do and the result you create. Use a formula such as "I help [audience] to [result] by [method]" and adapt it for LinkedIn, interviews and networking.
Examples
- "I help small shops sell online by building simple, fast websites."
- "I am a data analyst who turns messy spreadsheets into clear decisions for operations teams."
Steps
- List your strengths and the problems you solve.
- Choose your audience.
- Write the formula.
- Cut jargon.
- Test it out loud.
Where Teyro fits
Teyro's How to Give a Convincing Elevator Pitch course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Short, specific, human.
