A good structure is a road map your audience can follow.
Direct answer
Structure a talk with a hook, a clear main message, two or three supporting points with evidence, a summary and a specific call to action. For busy business audiences, state your conclusion first and then explain.
Template
- Hook: a question, story or surprising fact.
- Main message: one sentence.
- Point one, with evidence.
- Point two, with evidence.
- Point three, with evidence.
- Summary: repeat the message.
- Call to action: what should they do next?
Tips
- Write the main message first.
- One idea per slide.
- Rehearse the transitions.
Where Teyro fits
Teyro's Speak Like a CEO course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Tell them what you will say, say it, then say what to do.
