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HomeBlogSkill Building & Careers
Skill Building & Careers

Website SEO Basics: 12 Things to Do Before You Launch

Twelve SEO basics for a new website: titles, descriptions, headings, speed, mobile friendliness, sitemaps and Search Console, in plain English.

The Teyro TeamOct 26, 20261 min read
On this page6 sections
  1. Direct answer
  2. 12 basics
  3. What not to do
  4. Where Teyro fits
  5. The bottom line
  6. More guides

SEO is a set of habits, not a trick.

Direct answer

For basic SEO, give every page a unique title and description, use headings in order, write helpful content, make the site fast and mobile friendly, add descriptive alt text, create a sitemap, and submit your site to Google Search Console and Bing Webmaster Tools.

12 basics

  1. Unique title for each page, around 60 characters.
  2. Meta description that earns the click.
  3. One H1 and clear subheadings.
  4. Helpful content that answers real questions.
  5. Mobile-friendly design.
  6. Fast loading pages.
  7. Descriptive URLs.
  8. Alt text on images.
  9. Internal links between related pages.
  10. A sitemap at /sitemap.xml.
  11. HTTPS.
  12. Search Console set up and monitored.

What not to do

  • Copy content from other sites.
  • Stuff keywords.
  • Buy links.

Where Teyro fits

Teyro's Build and Launch a Website course turns this into short lessons you can play in a few minutes a day. It has 100 lessons, and you can start free.

The bottom line

Do the basics well, publish useful pages and be patient.

More guides

  • Website Speed
  • How to Add a Favicon to Your Website
  • How to Add a Contact Form to Your Website (With and Without Code)
  • How to launch a website
  • Build and Launch a Website course

Frequently asked questions

What is SEO?

Search engine optimisation: improving your site so it can be found in search results for the right queries.

How long does SEO take?

Often months. New sites take time to be discovered and trusted.

Do I need to pay for SEO tools?

Free tools such as Google Search Console cover the basics.

Learn it by playing

Build and Launch a Website turns this into short, playable lessons. Free to start.

See the Build and Launch a Website course

Free to start · No credit card needed

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Written by

The Teyro Team

Learning Team at Teyro

We build Teyro — an AI-powered learning platform that turns skill-building into a daily habit through bite-sized, gamified lessons. We write about the learning science and study strategies that shape our product.

More from The Teyro Team

On this page

  • Direct answer
  • 12 basics
  • What not to do
  • Where Teyro fits
  • The bottom line
  • More guides

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