How to Price a Product or Service

Most small businesses guess their price, then wonder why they are busy and broke. Learn what a sale really costs, what it is worth to customers, and how to set, test and raise prices without losing the people who matter.

by Teyro

50 lessons
5 units
9h 55m
Up to 850 XP

I wrote this one myself. Start now and I'll count your streak from lesson one.

What you'll learn

Work out the full cost of one sale, including your own time
Calculate margin, break-even and what a discount really costs
Set a price from the value customers get, not just your costs
Design options and tiers that each make money
Raise and defend prices without losing your best customers

Course path

5 units · 50 lessons

The 500-franc problem11 min · InteractiveFree+10 XP
What a price has to cover11 min · InteractiveFree+10 XP
The cost of one bag12 min · InteractiveFree+10 XP
Margin in francs and percent12 min · InteractiveFree+10 XP
Checkpoint: what a bag costs12 min · InteractiveFree+20 XP
Your time is a cost too12 min · InteractiveFree+10 XP
Pricing myths11 min · InteractiveFree+10 XP
Break-even12 min · InteractiveFree+10 XP
Price card v111 min · InteractiveFree+10 XP
Challenge: the rainy-day pickup14 min · InteractiveFree+20 XP
Unit 1 chestFinish every lesson in this unit+50 XP

"I'd pay more"11 min · Interactive
Three ways to set a price12 min · Interactive
Finding the value12 min · Interactive
Watch what they pay12 min · Interactive
Checkpoint: cost vs value12 min · Interactive
Anchors12 min · Interactive
Value myths11 min · Interactive
Floor, ceiling and the space between12 min · Interactive
Price card v211 min · Interactive
Challenge: what is a bag worth?14 min · Interactive
Unit 2 chestFinish every lesson in this unit+50 XP

Teyro Original · Chapter 1 free, then Teyro Pro

All courses

Business · Beginner