How to Validate a Business Idea

Most new businesses fail because nobody needed what they built. Learn to test an idea in days, for almost nothing: real customer conversations, simple market sums, cheap tests and an honest decision.

by Teyro

50 lessons
5 units
9h 49m
Up to 850 XP

I wrote this one myself. Start now and I'll count your streak from lesson one.

What you'll learn

Turn an idea into a list of assumptions and find the riskiest
Interview customers without leading them or fishing for compliments
Size a market with simple bottom-up sums and map your real competitors
Run cheap tests that measure what people do, not what they say
Decide to go ahead, change or stop, with evidence

Course path

5 units · 50 lessons

Forty fire emojis11 min · InteractiveFree+10 XP
Why most new businesses fail11 min · InteractiveFree+10 XP
Problem first11 min · InteractiveFree+10 XP
Your idea is a list of guesses12 min · InteractiveFree+10 XP
Checkpoint: from idea to guesses12 min · InteractiveFree+20 XP
Compliments vs commitments11 min · InteractiveFree+10 XP
The riskiest assumption12 min · InteractiveFree+10 XP
Why we hear what we want12 min · InteractiveFree+10 XP
Evidence board v111 min · InteractiveFree+10 XP
Challenge: the riskiest guess14 min · InteractiveFree+20 XP
Unit 1 chestFinish every lesson in this unit+50 XP

Fifteen conversations11 min · Interactive
Good questions, bad questions11 min · Interactive
The Mom Test12 min · Interactive
Don't pitch, listen11 min · Interactive
Checkpoint: better conversations12 min · Interactive
What they already spend12 min · Interactive
Friends, family and the group chat11 min · Interactive
Notes that keep the truth11 min · Interactive
Evidence board v211 min · Interactive
Challenge: find the real problem14 min · Interactive
Unit 2 chestFinish every lesson in this unit+50 XP

Teyro Original · Chapter 1 free, then Teyro Pro

All courses

Business · Beginner