A number that tells you whether things are going well.
Direct answer
KPI stands for key performance indicator. It is a measurable value that shows how well you are doing against an important goal, such as monthly sales or customer satisfaction. Pick a few and track them regularly.
Examples
| Area | KPI |
|---|---|
| Sales | monthly revenue |
| Support | average response time |
| Marketing | conversion rate |
Related terms
See KPIs explained for how to choose good ones.
Where Teyro fits
Teyro's Corporate Jargon: Beginner course turns this into short lessons you can play in a few minutes a day. It has 80 lessons, and you can start free.
The bottom line
A KPI turns "how are we doing?" into a number.
