What gets measured gets managed, so measure carefully.
Direct answer
A KPI is a measurable value that shows progress toward an important goal. Good KPIs are clear, tied to outcomes, owned by someone and reviewed regularly. Choose a few that matter and avoid vanity metrics.
Examples
| Team | KPI examples |
|---|---|
| Sales | win rate, average deal size |
| Support | first response time, satisfaction score |
| Marketing | cost per lead, conversion rate |
| Finance | cash runway, days sales outstanding |
Choosing good ones
- Link each to a goal.
- Make it measurable and available.
- Assign an owner.
- Set a target and a review rhythm.
- Watch for unintended effects, such as gaming.
Where Teyro fits
Teyro's How to Set Clear Expectations course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Measure what drives your goals, not what is easy to count.
