When everyone owns it, nobody owns it.
Direct answer
A RACI matrix lists tasks and assigns each person a role: Responsible (does the work), Accountable (owns the result, only one per task), Consulted (gives input) and Informed (kept up to date). It removes confusion about who does what.
Example
| Task | Ada | Ben | Chi | Dee |
|---|---|---|---|---|
| Write brief | R | A | C | I |
| Design | C | A | R | I |
| Launch | R | A | C | C |
How to build one
- List tasks or deliverables.
- List people or teams.
- Assign R, A, C and I.
- Check: exactly one A per task.
- Share and agree.
Pitfalls
- Too many C and I roles slow things down.
- No clear A.
- Not updating it.
Where Teyro fits
Teyro's How to Set Clear Expectations course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
One owner per task. Everyone else knows their part.



