If you are the same as everyone else, price becomes the only reason to choose you.
Direct answer
A unique selling point is a specific reason customers should pick you over alternatives. Find it by listing what customers value, checking what competitors say and choosing something true, specific and important to your audience.
Steps
- Ask customers why they chose you.
- List competitors' claims.
- Find the gap.
- Make sure it is true and provable.
- State it simply.
Examples
- "Free shipping and returns, always."
- "Same-day repairs or your money back."
Where Teyro fits
Teyro's How to Give a Convincing Elevator Pitch course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Be different where it counts.
