If customers cannot say why you matter, you do not have a value proposition yet.
Direct answer
A value proposition is a short statement of who you help, what problem you solve, the benefit and why you are different. A simple formula is: "For [audience] who [need], we [do X] so that [benefit], unlike [alternative]." Test it with real customers.
Examples
- "For busy parents who struggle to plan meals, our app creates a weekly plan in two minutes, so dinner is never a scramble."
- "For freelancers who dislike chasing payments, we send invoices and reminders automatically."
How to write one
- Describe the customer and their problem.
- State the main benefit.
- Say what makes you different.
- Use plain words.
- Test and refine.
Mistakes
- Listing features instead of benefits.
- Vague claims such as "best quality".
- Too many ideas at once.
Where Teyro fits
Teyro's How to Give a Convincing Elevator Pitch course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
One clear promise to one clear audience.
