You cannot improve what you cannot see.
Direct answer
Website analytics tools show visitors, where they came from, which pages they view and what they do. Install one tracking script, define one or two goals, such as sign-ups, and check the data weekly. Choose a tool that fits your privacy needs.
Metrics to start with
| Metric | What it tells you |
|---|---|
| Visitors | how many people come |
| Sources | where they come from |
| Top pages | what is useful |
| Engagement | whether they stay and read |
| Conversions | whether they take action |
Setting it up
- Choose a tool.
- Add its script to your site's head.
- Define one goal.
- Check data after a few days.
- Review weekly and act on one insight.
Privacy
Be transparent, follow laws where you operate and avoid collecting personal data you do not need.
Where Teyro fits
Teyro's Build and Launch a Website course turns this into short lessons you can play in a few minutes a day. It has 100 lessons, and you can start free.
The bottom line
Start simple. Track a few numbers and use them to decide what to improve.
