A tiny difference that can feel big.
Direct answer
Charm pricing sets prices just below a round number. Studies and retailer experience suggest it can boost sales because people focus on the left-most digit. Test it for your audience, and consider round prices for premium or trust-focused products.
When to use
- Value-oriented products.
- Online stores where price is compared.
When to avoid
- Luxury or service brands where trust and quality matter more.
Test it
Run a simple A/B test and compare conversion and revenue.
Where Teyro fits
Teyro's How to Price a Product or Service course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Let your data decide.
