Prices are judged by comparison.
Direct answer
Price anchoring presents a reference price that makes your price feel fair or attractive: a premium plan beside a standard one or a genuine previous price. It works because people judge value by comparison. Use true reference prices only.
Examples
- Three plans where the middle one looks best next to a higher-priced option.
- A real earlier price shown crossed out.
- A "per day" price that frames cost as small.
Cautions
- Fake discounts damage trust and may break consumer laws.
- Do not make the anchor absurd.
Where Teyro fits
Teyro's How to Price a Product or Service course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Make comparison honest and helpful.
