Different customers, different needs, different prices.
Direct answer
Tiered pricing offers packages, often three, targeting different customer groups. The basic tier covers entry needs, the middle serves most customers and the top tier serves power users. Make the differences clear and base them on customer value.
Design steps
- Identify customer segments.
- List features and their value to each.
- Group into tiers.
- Name tiers clearly.
- Highlight the recommended tier.
- Test and adjust.
Mistakes
- Too many options.
- Differences that are unclear.
- Tiers based on cost to you rather than value to customers.
Where Teyro fits
Teyro's How to Price a Product or Service course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Make choosing easy.
