People buy relief from pain, not features.
Direct answer
A pain point is a real, felt problem. Find it by interviewing customers, reading reviews and watching workflows. In a pitch, state the pain in the customer's words, show its cost and then show how you remove it.
Types
| Type | Example |
|---|---|
| Financial | overpaying for tools |
| Productivity | wasting time on admin |
| Process | confusing steps |
| Support | slow replies |
Using it
- Open with the pain.
- Quantify it if you can.
- Show your solution.
- Show the result.
Where Teyro fits
Teyro's How to Give a Convincing Elevator Pitch course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Start with the problem your audience feels.
