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HomeBlogSkill Building & Careers
Skill Building & Careers

Principled Negotiation: The Four Principles From Getting to Yes

Principled negotiation focuses on interests, people, options and criteria. Learn the four principles with examples you can use at work and at home.

The Teyro TeamOct 26, 20261 min read
On this page6 sections
  1. Direct answer
  2. The four principles
  3. Example
  4. Where Teyro fits
  5. The bottom line
  6. More guides

Solve the problem together, not fight over positions.

Direct answer

Principled negotiation has four principles: separate the people from the problem, focus on interests not positions, invent options for mutual gain and insist on objective criteria. It aims for fair agreements without damaging relationships.

The four principles

  1. People: be kind to people, firm on the problem.
  2. Interests: ask why they want what they want.
  3. Options: brainstorm before deciding.
  4. Criteria: use fair standards such as market prices.

Example

A buyer wants a lower price (position). The interest is staying within budget. Options include a smaller order, longer payment terms or a bundle.

Where Teyro fits

Teyro's How to Handle Difficult Negotiations course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.

The bottom line

Look behind positions to the interests.

More guides

  • How to Make a Counteroffer
  • Good Cop, Bad Cop Negotiation
  • Concessions in Negotiation
  • What is batna
  • Tactical empathy
  • How to Handle Difficult Negotiations course

Frequently asked questions

What is principled negotiation?

An approach popularised by Fisher and Ury that aims for fair, mutually beneficial agreements.

What are its four principles?

Separate people from the problem, focus on interests, generate options and use objective criteria.

Does it work with tough negotiators?

It can, since it keeps you focused on interests and fairness rather than pressure.

Learn it by playing

How to Handle Difficult Negotiations turns this into short, playable lessons. Free to start.

See the How to Handle Difficult Negotiations course

Free to start · No credit card needed

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Written by

The Teyro Team

Learning Team at Teyro

We build Teyro — an AI-powered learning platform that turns skill-building into a daily habit through bite-sized, gamified lessons. We write about the learning science and study strategies that shape our product.

More from The Teyro Team

On this page

  • Direct answer
  • The four principles
  • Example
  • Where Teyro fits
  • The bottom line
  • More guides

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