When customers pull the product from you.
Direct answer
Product-market fit is when a product clearly satisfies a market need, shown by retention, referrals and customers who would be very disappointed if it disappeared. Without it, focus on learning from customers and refining your product before scaling.
Signs
- Customers return repeatedly.
- People tell others unprompted.
- Sales do not need heavy persuasion.
A simple survey
Ask users: "How would you feel if you could no longer use this?" Many teams look for a large share saying "very disappointed".
Where Teyro fits
Teyro's How to Validate a Business Idea course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Fit comes from listening and iterating.
