Does anyone care? Find out in a weekend.
Direct answer
A smoke test is a simple landing page that describes your idea and asks for an action, such as an email sign-up or pre-order. Drive targeted traffic, measure conversion and compare with a target. Be honest about what exists.
Steps
- Write a clear headline and benefit.
- Add one call to action.
- Set a target, such as 100 visitors and 10 sign-ups.
- Send traffic from your target audience.
- Review results and talk to sign-ups.
Cautions
- Do not mislead people.
- Low conversion may mean a weak message, not a weak idea. Test variations.
Where Teyro fits
Teyro's How to Validate a Business Idea course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Cheap, fast evidence of interest.
