Surveys measure what you already understand.
Direct answer
Use surveys after interviews to test patterns. Write neutral questions about past behaviour, avoid leading wording, keep it short and send it to your target audience. Combine results with conversations for depth.
Good vs bad questions
| Bad | Better |
|---|---|
| Would you love a tool that saves you time? | How do you currently handle X? How long does it take? |
| Do you like our idea? | What is the biggest problem you face with X? |
Tips
- Keep it under 10 questions.
- Use plain language.
- Include one open question.
- Test on a friend first.
Where Teyro fits
Teyro's How to Validate a Business Idea course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Use surveys to confirm, interviews to discover.
