Once you discount, you teach customers to wait for it.
Direct answer
Discount with a purpose: clearing stock, rewarding volume or an introductory offer. Set limits, ask for something in return and avoid constant sales that teach customers to wait. If someone asks for a discount, consider adding value or changing the package instead.
Alternatives to cutting price
- Add a bonus.
- Bundle products.
- Offer a smaller package.
- Give a payment plan.
Script
"I cannot reduce the price, but I can include X at no extra cost."
Where Teyro fits
Teyro's How to Price a Product or Service course turns this into short lessons you can play in a few minutes a day. It has 50 lessons, and you can start free.
The bottom line
Protect your price and your margin.
